It’s time-consuming, if not impossible for attendees to hear pitches from every booth. Emphasize the benefits of your product or service in an easy-to-digest package. This way when showing booth visitors your website, you can easily transition from page to page without dealing with slow load times.Ĥ.
One way to combat this is to open individual tabs on your browser.
Whether it’s the free wifi provided by the venue or the portable hot spot you brought along, be prepared for slow loading pages. Many trade shows and events have less than ideal internet service. Pre-populate your browser with specific pages you want to show from your website. It peaks people’s interest and allows the booth host to tell them exactly what it is and why it’s something to try.ģ. The “Free Email & Social Media For Your Business” statement stimulates a lot of conversations. In the picture below, we use our “freemium” model to our advantage by mentioning it on our backdrop. Why not pull them into your booth with a statement about your value proposition or a differentiator from your competition? Your signage is usually the first thing an attendee sees. Make sure to have an ice breaker on your signage. Avoid crossing your arms as it can be perceived as defensive and might cause people to walk past you.Ģ. Maintain a friendly demeanor with a welcoming stance as booth visitors approach your space. Keep your arms naturally at your sides or fold them behind your back. Remember you’re acting as host of your booth.
Here are four tips to think about the next time you’re on the show floor: As the new year approaches, are industry events and trade shows part of your marketing plan? Before you go, make sure you’re set up for success by considering the importance of booth etiquette.